How Mobility Giants Master PR—And What Startups Can Take Away

The biggest transportation tech brands aren’t just shaping the industry with groundbreaking electric, autonomous, and shared technology. They’re reshaping the communications game, too. They know how to craft their narrative, command media attention, and build trust with the public. While startups may not have their budgets or brand recognition, they can still apply the same PR fundamentals to accelerate their visibility and credibility.

Control the Story

Leading mobility brands position themselves as innovators by controlling their messaging and ensuring every public announcement aligns with their vision of the future. Startups should do the same by consistently sharing their story, mission, and vision through thought leadership, blog content, and social media engagement rather than relying solely on outside coverage.

Build Hype, But Keep It Real

Some companies generate massive anticipation before delivering their first product by leaning into brand differentiation—positioning themselves as more than just a technology provider, but as part of a lifestyle or industry movement. Others build momentum by emphasizing safety, sustainability, and the real-world applications of their technology. Startups should create excitement by teasing developments, engaging early adopters, and using their PR efforts to set realistic expectations that inspire confidence.

Earn Trust Through Transparency

Trust is key to adoption in emerging mobility technologies. Some of the most well-regarded brands prioritize transparency—openly discussing challenges, publishing research, and engaging communities. Startups can build credibility by being honest about progress, addressing concerns proactively, and showcasing real-world applications of their technology rather than overpromising.

Nurture Media Relationships

Major mobility brands have strong ties with journalists, ensuring steady media coverage. They invest time in educating reporters, offering exclusive insights, and positioning their executives as industry thought leaders. Startups should take a similar approach by building relationships with key reporters, engaging in meaningful conversations, and becoming a trusted source of expertise.

Announce with Purpose

Industry leaders don’t flood the media with minor updates—they strategically time announcements to align with major trends and industry events. Technology breakthroughs are often released at key industry moments to maximize media impact. Startups should avoid news fatigue by focusing on quality over quantity, ensuring every announcement—whether a funding round, product launch, or partnership—is truly newsworthy and well-positioned in the broader industry conversation.

Thinking Like a Big Brand, Even as a Startup

You don’t need to be a billion-dollar company to have a powerful communications strategy—but you do need to be intentional, strategic, and consistent. By applying the lessons from the mobility giants, startups can build credibility, attract investment, and create the kind of visibility that fuels growth.

Ready to think like the big players? Joyride helps startups become leaders. Let’s craft a PR strategy that puts your brand on the map. Contact us today.